Pay Per Click is the most popular form of Search Engine Advertising. Pay Per Click (PPC) campaign is a popular way of converting targeted visitors to ke them buyers. Hen you begin Pay-Per-Click Advertising, you would be focusing on Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter as they have an prominent role to play at Pay Per Click. The Pay-Per-Click market is a competitive place. To make PPC advertising campaign successful you should be focusing on Keyword Relevance, Landing Page Quality and Quality Score. An effective PPC keyword list should be Relevant, Exhaustive and Expansive.
PPC Training @ DigitalFocus Institute in
DigitalFocus associated with Nestsoft is leading PPC training institute in , provide real-time and placement focused certification course. We offer 100% placement assistance and completion certificate for all our students who complete the PPC training program. Our curriculum is based on the latest tips and tricks in pay per click platforms to sharpen your skills. We have online and corporate classes for both freshers and working professionals. Our experts will make competitive in the current scenario. We give an opportunity to work with our PPC professionals from .
What You'll Learn
- Understand all of the common PPC terms
- Completely understand SEM & how to profit from it
- Leverage psychology in your SEM strategy
- Quickly & easily reverse engineer your competitors PPC strategy
- How to easily obtain the best quality scores
- Setup phone call, form submission and ecommerce tracking
- Integrate your various reporting data into Google Analytics
- Create a low maintenance PPC campaign using automation
- Analyze traffic reports to make the best decisions
- Conversion rate optimization (CRO) for your website
- How to measure ROI and Cost-Per-Lead.
Google Adwords(PPC) Course Syllabus
- An introduction to PPC
- PPC for Google & Bing Search Engine
- Branding & Conversion Objective in PPC
- CPC-based, CPA-based & CPM-based accounts
- How Google AdWords works?
- PPC Site Analysis & Auditing
- Website & Competitor Analysis for PPC campaigning
- Understanding Client’s Buyer Persona for better PPC strategy success
- Understanding & Implementing the basic AdWords tool called AdWords Express
- PPC Keyword Strategy
- Seed Keyword generation
- Keyword Research with Google Keyword Planner tool
- PPC Keyword expansion
- Keyword Match Type
- Google AdWords Structuring
- Quality Score
- Campaign Structuring & Budgeting
- AdCopy Creation
- AdCopy Explanation (Text, Image, Rich-Media & Ad Builder)
- Static & Dynamic keyword insertion adcopies
- Ad Extensions
- PPC Metrics
- PPC AdWords strategy mock up
- PPC Google AdWords Account Set-up
- Google AdWords Account Set-Up
- Generating Client PPC Proposals (Very Important)
- Creation & implementation of Conversion Tracking Code
- Budget, Billing & Reporting
- Linking of Webmaster, YouTube & Analytics with AdWords
- Search & Display Network Campaign Targeting
- PPC AdWords Campaign Management & Features
- Remarketing Targeting
- Bidding & Optimization Technique
- Invalid Clicks
- Conversion Optimizer
- Flexible Bid Strategies
- Conversion Attribution Model
- Different Analysis Report
- Video Campaigning
- Shopping Ads Campaigning
- Mobile App Campaigning
Fees, Duration, Batches, Demo Classes
- Fees - Starting Rs.15,000/- (As per your Requirement)
- Duration - 7 Days to 30 Days (As per your Convenient)
- Class Timings (As per your Convenient)
- Online Classes available
- Individual Attention, No Batch-wise
